The Evolution of a Water Start-Up

WaterSmart Software’s Dana Haasz provides a riveting discussion of how WaterSmart Software has evolved over the last six years. Dana has held a wide variety of roles in the water sector, and that experience shines through in this terrific interview. In this session, you’ll learn about: 

• How utilities shifted their conservation efforts from a customer service focus to a water resources planning focus
• How WaterSmart Software has evolved by responding to customer needs
• How data use and collection have improved in water utilities
• Where we are on using AMI data in rate design
• The importance of customer engagement on rate issues
• WaterSmart Software’s entrepreneurial journey to the point of its recent acquisition
• The pain points that led WaterSmart Software to the acquisition decision
• Dana’s thoughts on convergence in the utility sector
• How WaterSmart Software navigated the “valley of death” for a water tech start-up

Resources and links mentioned in or relevant to this session include: 

• Dana’s LinkedIn page
• VXsmart Utility Usage Analytics & Dynamic Customer Engagement 
• Press Release on VertexOne’s Acquisition of WaterSmart Software
• TWV #068: Speeding Technology Adoption Among Utilities with FATHOM CEO Trevor Hill
• TWV #034: A Smarter Way to Deliver Water with Peter Yolles

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